Research 5

Research 4

Solutions

PosLaju provides courier service for delivery of documents or packages for both domestic and abroad. PosLaju has unrivalled network coverage in Malaysia with more than 703 Post Office, 355 Mini Post, 56 branches, 5 Service Centres and 24 authorized agents throughout Malaysia.

Domestic Service

» Next Day Delivery                       » Same Day Delivery

» Time Certain Services                 » Borneo Economy Express

» Putrajaya Express

International Service

» International Delivery                  » Time Certain Service Singapore

» Time certain Service Tokyo         » Pospriority Express

» Poslaju International Premium     

Value Added Service

» Pick-up services                        » Packaging Services / PosLaju Pack

» PosLaju Insurance                     » Track & Trace

» SMS Notification

Getting started

Online or on the go, PosLaju is ready to meet your needs. Find detailed information on how to create a shipping label, track your shipment status, and more. You can do it all with Poslaju.

 How To Register for EST (Electronic Shipping Tools)

EST (Electronic Shipping Tools) is your point of entry for time-saving offerings.
You can ship, track, and manage your account all in one place.

 How To Open a Poslaju Account

If you're a frequent shipper, you can save time by establishing your own PosLaju Account for billing your shipping charges and services.

 How To Track

Track one shipment or 25 shipments at Poslaju.com.my. Or, let us do the work for you. We'll e-mail you with updates as your shipment moves through our network.

 How To Ship

PosLaju EST (Electronic Shipping Tools) is the fastest, most convenient shipping solution on the Web. You can compare service options and create professional shipping labels using our online shipping process.

Research 3

About

PosLaju is one of the oldest courier companies in Malaysia.

It started in 1986 by delivering international mail under the Expedited Mail Service (EMS) banner for Pos Malaysia Berhad.

Two years later in 1988, it began to offer domestic courier services under the PosLaju brand name.

After 20 years in the business, PosLaju is now undisputed leading courier and express mail service provider in the country.

Each year PosLaju has shown steady growth in volume and revenue which reflects the level of confidence and trust given by our valued customers.

PosLaju provides door to door delivery services and customer can choose to send documents or parcels using our Next Day Delivery, Same Day Delivery and Time Certain Service to both local and International destinations.

Our international EMS delivers to over 200 international destinations. We also provide value-added services to compliment our products such as pick-up service, insurance, electronic shipping tools, packaging solutions and web-based tracking under www.poslaju.com.my

PosLaju has unrivalled network coverage in Malaysia with 973 outlets offering PosLaju services comprising of 701 post offices, 190 pos minis,

50 Poslaju centres, 30 authorized agents and 2 service centres.

Awards & Accolades

PosLaju has won numerous industry accolades that cement its position as the leading domestic courier company in Malaysia.

All these great achievements will continue to inspire us to work harder and serve our valued customers to the highest level of quality and excellence service.

Facts about pos laju

After 20 years in the business, PosLaju is now the undisputed leading Malaysian courier company, 

with a string of industry-topping statistics, such as:

Research 2

Background

Pos Malaysia Berhad is the exclusive provider of mail services in Malaysia. With more than 175 years of existence in the country, its vast experience forms a strong backbone, supporting the massive restructuring it underwent when it became a corporate entity in 1992.

The blend of its solid market strength and market freedom enables Pos Malaysia Berhad to explore and adapt to new business opportunities beyond the 'traditional postal services' and thus, stay ahead of its competitors.

In 2003 Pos Malaysia Berhad restructured its entire operation unit into three Strategic Business Units. Determine to be more focused on its various customers and marketplace, Pos Malaysia Berhad now consists of:

PosMel

Managing an average of 4 million mail items every day, PosMel is focused in providing day-to-day mailing services both general public and retail customers

PosLaju

Being the sole national courier provider, PosLaju aggressively aims to be the preferred courier service among its foreign competitors.

PosNiaga

This unit is responsible in heightening the accessibility of the national's postal services via its extensive network of over 700 outlets and Pos Malaysia's transaction portal to reach Malaysians in every corner of the country.

At Pos Malaysia Berhad, we have discovered that the secret to business survival lies in human relationships. Thus, Pos Malaysia Berhad constantly invests in identifying, evaluating and maximising the human capital that drives the organisation and innovating solutions to improve its products and services to fulfill the increasing demands of its customers.

As we enter the new century, Pos Malaysia Berhad continues to reinvent itself to stay focused, competitive and continues to connect Malaysians with the world. Postcode by postcode.

History

The yesteryears of Pos Malaysia Berhad can be traced back to the early 1800s with the establishment of postal services first in the Straits Settlements (Penang, Malacca and Singapore) and gradually, it covered the whole Malaya by early 20th century.

Letters were then conveyed through despatch riders or special messengers. Instead of postage stamps, fees were collected when letters were handed in at the Post Office. Letters posted were given a receipt.

This system, however, changed when the Indian stamps overprinted with crown and Straits' stamps overprinted with dollars and cents were introduced in 1867. The first inaugural definitive set of postage stamps was introduced in 1901.

What started as a medium for the transmissions of letters, newspapers and business documents, the postal service soon evolved into a multiple services provider. It began to venture into parcel delivery, registrations, insurance service, transaction of money (postal order and money order) and investment of funds (Post Office Saving Bank).

The postal service, then known as Jabatan Perkhidmatan Pos, also began to take over numerous services on behalf of the Government machineries. It started to collect payment of electricity bill, sale of dog licence, payment of pensions, sale of television licence and others.

Upon being an independent country in 1957, Malaysia began its active participations in numerous international associations to stay abreast in social and economical development. Among others, it became a member country of the Universal Postal Union (UPU) in 17th January 1958, a participation in which Malaysia remains a dynamic member until today.

As we embark into the 21st century, the postal service in Malaysia, widely known as Pos Malaysia Berhad, continues to evolve to meet the demands and needs of the changing consumer behaviour and marketplace.

Corporate Identity

The Masterbrand

The word POS lays the foundation for the brand and gives the inspiration for its aspiration – providing focus for the expansion of its vision. Its bold font represents Pos Malaysia's established solidity through the years and it is coloured in Pos Malaysia's corporate colour, symbolizing its commitment as the premier postal service provider.

The word 'Malaysia', in POS blue, goes well with the contrast colour red of the word 'POS' and gives synergy to the overall concept.

The three birds represent the united vision, action, and ambition of Pos Malaysia. Their upwards flight presents Pos Malaysia as a forward looking, progressive and integrated postal service provider, able to rise to any challenge that we may face.

The Wing

In keeping with the progressive theme of the branding, the Wing also rises up. It supports the white bird of Pos Malaysia as they fly. It establishes Pos Malaysia as a dominant force, with the intent to rise to any challenge. It ends in a high, symbolising the focused and concentrated effort in delivering and achieving more.

Research 1

This is the research of bus stop to my assignment 1 :

Assignment 1 : Brending@Bus Stop

Meaning branding :

According to wikipedia, a brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you. In the automotive industry, the terms marque or make are often used to denote a brand of motor vehicle.

A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.

Task :

We have provided with a fixed standard bus-stop design of 5m x 2m x 3m. The promotional 

media should convey the concept and purposes they are meant for. We are not allowed to alter the 

structure of the bus-stop, e.g. build another storey; add the length, width or height; demolish and alter 

the building structures; or design your own bus-stop. This means that we can be creative with the 

existing surfaces as long as within this parameter. The design of bus-stop will be provided later with a 

template