Research 2

Background

Pos Malaysia Berhad is the exclusive provider of mail services in Malaysia. With more than 175 years of existence in the country, its vast experience forms a strong backbone, supporting the massive restructuring it underwent when it became a corporate entity in 1992.

The blend of its solid market strength and market freedom enables Pos Malaysia Berhad to explore and adapt to new business opportunities beyond the 'traditional postal services' and thus, stay ahead of its competitors.

In 2003 Pos Malaysia Berhad restructured its entire operation unit into three Strategic Business Units. Determine to be more focused on its various customers and marketplace, Pos Malaysia Berhad now consists of:

PosMel

Managing an average of 4 million mail items every day, PosMel is focused in providing day-to-day mailing services both general public and retail customers

PosLaju

Being the sole national courier provider, PosLaju aggressively aims to be the preferred courier service among its foreign competitors.

PosNiaga

This unit is responsible in heightening the accessibility of the national's postal services via its extensive network of over 700 outlets and Pos Malaysia's transaction portal to reach Malaysians in every corner of the country.

At Pos Malaysia Berhad, we have discovered that the secret to business survival lies in human relationships. Thus, Pos Malaysia Berhad constantly invests in identifying, evaluating and maximising the human capital that drives the organisation and innovating solutions to improve its products and services to fulfill the increasing demands of its customers.

As we enter the new century, Pos Malaysia Berhad continues to reinvent itself to stay focused, competitive and continues to connect Malaysians with the world. Postcode by postcode.

History

The yesteryears of Pos Malaysia Berhad can be traced back to the early 1800s with the establishment of postal services first in the Straits Settlements (Penang, Malacca and Singapore) and gradually, it covered the whole Malaya by early 20th century.

Letters were then conveyed through despatch riders or special messengers. Instead of postage stamps, fees were collected when letters were handed in at the Post Office. Letters posted were given a receipt.

This system, however, changed when the Indian stamps overprinted with crown and Straits' stamps overprinted with dollars and cents were introduced in 1867. The first inaugural definitive set of postage stamps was introduced in 1901.

What started as a medium for the transmissions of letters, newspapers and business documents, the postal service soon evolved into a multiple services provider. It began to venture into parcel delivery, registrations, insurance service, transaction of money (postal order and money order) and investment of funds (Post Office Saving Bank).

The postal service, then known as Jabatan Perkhidmatan Pos, also began to take over numerous services on behalf of the Government machineries. It started to collect payment of electricity bill, sale of dog licence, payment of pensions, sale of television licence and others.

Upon being an independent country in 1957, Malaysia began its active participations in numerous international associations to stay abreast in social and economical development. Among others, it became a member country of the Universal Postal Union (UPU) in 17th January 1958, a participation in which Malaysia remains a dynamic member until today.

As we embark into the 21st century, the postal service in Malaysia, widely known as Pos Malaysia Berhad, continues to evolve to meet the demands and needs of the changing consumer behaviour and marketplace.

Corporate Identity

The Masterbrand

The word POS lays the foundation for the brand and gives the inspiration for its aspiration – providing focus for the expansion of its vision. Its bold font represents Pos Malaysia's established solidity through the years and it is coloured in Pos Malaysia's corporate colour, symbolizing its commitment as the premier postal service provider.

The word 'Malaysia', in POS blue, goes well with the contrast colour red of the word 'POS' and gives synergy to the overall concept.

The three birds represent the united vision, action, and ambition of Pos Malaysia. Their upwards flight presents Pos Malaysia as a forward looking, progressive and integrated postal service provider, able to rise to any challenge that we may face.

The Wing

In keeping with the progressive theme of the branding, the Wing also rises up. It supports the white bird of Pos Malaysia as they fly. It establishes Pos Malaysia as a dominant force, with the intent to rise to any challenge. It ends in a high, symbolising the focused and concentrated effort in delivering and achieving more.