Meaning branding :
According to wikipedia, a brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you. In the automotive industry, the terms marque or make are often used to denote a brand of motor vehicle.
A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
Task :
We have provided with a fixed standard bus-stop design of 5m x 2m x 3m. The promotional
According to wikipedia, a brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you. In the automotive industry, the terms marque or make are often used to denote a brand of motor vehicle.
A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
Task :
We have provided with a fixed standard bus-stop design of 5m x 2m x 3m. The promotional
media should convey the concept and purposes they are meant for. We are not allowed to alter the
structure of the bus-stop, e.g. build another storey; add the length, width or height; demolish and alter
the building structures; or design your own bus-stop. This means that we can be creative with the
existing surfaces as long as within this parameter. The design of bus-stop will be provided later with a
template
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